What is Happening?
Facebook and Google – two media giants, have been facing the heat as the Australian Parliament plans to pass a proposed law that would cost both companies a lot of money.
Facebook is a global social media platform with over 2 billion active users. Founded by Mark Zuckerberg in 2004, it has expanded to become a company valued at an estimated $720 billion. The company owns other popular platforms like WhatsApp and Instagram.
Google is a popular search engine used worldwide. Founded in 1998, it is currently headed by Sundar Pichai. Its parent company, Alphabet, is worth $1 trillion.
The law would require both giants to pay media publishers and journalists for any of their content that is published on the sites.
Despite loudly opposing the law at first, as of February 17, 2021, Google has decided that instead of fighting the Parliament, they would recede to Australia’s conditions.
News Corp, a Mass Media Company announced that they had come to an agreement with Google, promising to provide “trusted journalism from its news sites around the world in return for significant payments by Google.” The agreement is a three-year-deal that includes publications like The Australian, Sky News, and other titles.
Facebook, on the other hand, took a more hostile approach: the company has made the decision to block Australian users from sharing, viewing and interacting with news content on the site.
On the Facebook Newsroom, William Easton, Managing Director of Facebook in Australia and New Zealand wrote: “[The proposed law] has left us facing a stark choice: attempt to comply with [the] law… or stop allowing news content on our services in Australia. With a heavy heart, we are choosing the latter.”
Facebook’s decision has been acknowledged by the Federal Treasurer of Australia, Josh Frydenberg. He tweeted on Wednesday that he and Zuckerberg had a “constructive discussion” and would “continue [their] conversation to try and find a pathway forward.”
So what does this mean for Australian and International Facebook users?
Of Facebook’s 2 billion users, 13 million are Australian. 39% of those 2 billion users primarily use the site for getting news.
Users in Australia would still be able to use Facebook as they normally would – reacting to posts, uploading their own and commenting on others. The only thing that would change, is that Australian users would no longer be able to view or share any news stories – neither local, nor international – on the platform.
For international users, news is still available as normal, only they would no longer be able to view or share news from Australian sources.
What about for Australian and International publishers on Facebook?
For publishers based in Australia, they would no longer be permitted to share or circulate any sort of Australian media. All other Facebook services would remain available.
For International publishers, nothing changes. The only difference is that Australian audiences would no longer be able to view or share those posts.
Why the difference in response from Google and Facebook?
It is important to consider that Facebook and Google are two different companies with different missions.
Google wishes to create a world of organized news, where the latest, most reliable news is just one click away.
Facebook, on the other hand, is a social media platform with the goal of “giving power to the people”. Their goal is to create a platform where people from around the world can share things with one another – not providing top media sources.
Big Tech
Facebook’s move to block news in Australia comes at a time where Big Tech (companies like Apple, Microsoft, Facebook, Google etc.) are coming under public scrutiny – for political concerns, privacy concerns and/or concerns related to freedom of speech.
Big Tech has the ability to manipulate the masses – by choosing who is silenced and who is encouraged to speak.
We should be asking ourselves: do these Big Tech companies have too much power? Facebook was able to bend a proposed law to make it fit – they’re able to avoid having to pay media publishers in Australia by removing the news feature on Facebook.
This isn’t the first time Facebook has been implicated in this type of situation. In fact, Zuckerberg and other Big Tech CEOs regularly appear before Congress in the United States – testifying on incidents related to their companies.
In 2018, Facebook had multiple scandals, including allegations from the United Nations that the platform had a hand in spreading fake news that targeted the Rohingya Muslims in Myanmar.
But this incident is slightly different. Where these Big Tech companies almost always walk away unscathed, Facebook might actually feel the burn of the fire this time.
Canada has already come forward and pledged to be the next country to make Facebook pay for news. They have promised not to back down in any case. We can expect that more countries will follow suit.
This begs us to ask the question that if in the future, different countries decide to make Facebook pay for different content, would the platform control what we can and can’t see in order to avoid a bill?
Holding these Tech Giants accountable starting now will ensure that we won’t have to see them start to take control of how we communicate in the future.
Laws like the one Australia is hoping to introduce would keep these Tech Giants in check, while rewarding local journalists for their hard work. It would really give power to the people, whereas right now the power is in the hands of corporations.
As Australia looks to pass the proposed “Treasury Laws Amendment (News Media and Digital Platforms Mandatory Bargaining Code) Bill 2021” sometime this week or next, the world will continue to watch and see whether Facebook gives in to the government, or stays rooted in its spot.
Gugu
8 March 2021 at 6:17 pm
Very informative!